Senior Product + Marketing Copywriter

Wrote and developed creative strategy for Fi rebrand — sole copywriter developing a suite of taglines, brand strategy, and full responsibility for house Brand + Voice guide, brand positioning guide, and new homepage + site.

Worked with Design ACD to build out Fi’s first partnership integration with Strava.

Creative strategy and copy direction for Fi’s Amazon launch and supplement line.

Focused currently on revamping product efforts: push notifications, customer onboarding, microchip acquisition channels.